Analysis
Tally
counters
were in use at the main entrance between 11am and 4pm.
However there were two fire exits open from the halls into the car
park, and many visitors stayed outside, attracted by the cricket,
beer tent and music marquee. We counted 888 entries. We estimate
this year's attendance at 1900. Visitor feedback forms were available
from information points or enclosed in the programme. They were
mainly filled in by prompting from an interviewer, but some were
'unsolicited'. 85 forms (64/62 in 2006/05) were returned,
representing 255 people, 13% of the total attendance. Totals do not
sum to 1900 because of rounding errors. It is unlikely that the
figures are reliable beyond the first significant digit, if that.
Sex
| year
|
sample
|
male
|
female
|
| 2005
|
212
|
840
(42%) |
1200
(58%) |
| 2006
|
180
|
1100
(38%) |
1800
(62%) |
| 2007
|
255
|
800
(42%) |
1100
(58%) |
There
was no change from last year. We still attract a larger proportion of
women.
Age
| year
|
sample
|
0
-5 |
6
-15 |
16
-19 |
20
– 39 |
40
-64 |
| 2005
|
212
|
170
(9%) |
430
(22%) |
160
(8%) |
880
(44%) |
310
(16%) |
| 2006
|
179
|
270
(9%) |
370
(12%) |
50
(2%) |
1300
(43%) |
920
(31%) |
| 2007
|
250
|
120
(6%) |
440(
23%) |
200
(10%) |
660
(35%) |
470
(25%) |
Compared
to last year, there were proportionately more school age children and
teenagers, but not as many old people. 38% of forms (32% / 56% in
2005/06) were from groups with children, averaging 2.5 adults and 2.3
children per group. The number of adults in these groups halved, and
is most similar to 2005. Those without children averaged 1.8 adults.
Ethnicity
| year
|
sample
|
British
|
other
white |
black
|
S
Asian |
E
Asian |
mixed
|
other
|
| 2005
|
197 |
1600
(81%) |
90
( 5%) |
50
(3%) |
70
( 4%) |
90
(5%) |
80
(4%) |
0
(0%) |
| 2006
|
171
|
2000
(67%) |
470
(16%) |
35
(1%) |
170
( 6%) |
50
(2%) |
170
(6%) |
50
(2%) |
| 2007
|
238
|
1000
(53%) |
190
(10%) |
110
(6%) |
430
(23%) |
0
(0%) |
170
(9%) |
0
(0%) |
The
'mixed'
category were mainly white/S Asian or white/Caribbean. Half the
'other white' were Irish. Yorkshire, Irish/Scots/Romany/Welsh, Welsh,
Indigenous (all treated as British).
Various
respondents gave S American , German, white Dutch, Scandinavian
Muslim (all 'other white'), 2 British Asian (S Asian),
Turkish/English (mixed), Somali (black) , and English/Dutch/Sri
Lankan (mixed). There were no E Asian.
The
'S
Asian' category includes 4% who described themselves as 'British
Asian' and 18% as Indian. No-one replied Pakistani or Bangladeshi.
The responses may be an effort to separate their description of
themselves from the unfortunate negative associations with Moslem
countries. Some of the 'British Asian' were probably Moslem, as they
gave a Pakistani group as their source of information. The responses
may also reflect an inability to approach Moslem women by our
interviewers. 6% in 'black' were Somali.
Paganism
27%
of respondents considered themselves pagan, about 510
people, lower than before. It was noticeable that pagan respondents
with children did not include the children as pagan.
Disability
13
(10/6 in 2006/05) respondents considered themselves
disabled, extrapolating to 100 disabled visitors. These included
non-obvious disabilities.
| year
|
sample
|
pagan
|
disabled
|
| 2005
|
212
|
600
(29%) |
60
(3%) |
| 2006
|
180
|
550
(18%) |
170
(6%) |
| 2007
|
255
|
510
(27%) |
100
(5%) |
Employment
| year
|
sample
|
full
time |
part
time |
self
emp |
home
|
children
|
other
|
| 2005 |
191
|
700
(35%) |
230
(12%) |
90
(5%) |
90
(5%) |
600
(30%) |
280
(13%) |
| 2006 |
170
|
1200
(41%) |
250
(8%) |
160
(5%) |
120
(4%) |
630
(21%) |
620
(21%) |
| 2007
|
254
|
450
(24%) |
150
(8%) |
170
(9%) |
120
(6%) |
560
(30%) |
450
(23%) |
The
'other'
category covers students over 15(300/16%), unemployed(60/3%),
retired(20/1%), and permanently sick/ disabled(40/2%) and
undefined(20/1%). There were many fewer full-time workers. The
fraction of school age children, home, and self employed workers
increased.
Likes
and dislikes
We
asked
visitors what they liked, disliked, and what they wanted to see in
the future.
In
previous
years, the commonest like was 'everything'. This year, people were
more specific. They liked the children's activities the most (the
climbing wall, bouncy castle and face painting were favourites). Next
and almost equally they liked the music, market stalls,
workshops (the Goddess shrine was very popular), dancing (the Morris
dancers especially), and diversity of people. They also mentioned
meeting people, the food, beer, art exhibition, and Vikings.
As
for dislikes, the main response was 'nothing'. The location and lack
of signs weren't far behind though. The lack of choice in food, the
Vikings and the noise were mentioned.
In
the 'future' section the commonest response was 'nothing' or 'more of
the same'. The lack of choice in food came next. Many people wanted
the fayre outside again. More signs were suggested. There were again
complaints about the lack of publicity. Other suggestions included more
teenagers' activities, hands on workshops/crafts, music,
It
is clear that many did not find all the attractions, especially the
two caterers in the dining room and the creche, due to the lack of
signs. We did provide 'you are here' maps at 6 locations on site in
addition to the college's own signs. The maps may have been too few,
too small, or too complicated.
A
sample form and some feedback forms from visitors and emails from
participants are enclosed.
How
did you hear about us? [89
forms]
| year
|
word
of mouth |
leaflet
|
walking
by |
Press
& radio |
web
|
posters
on
park gates |
Tourist
info,
Events guide |
| 2005
|
1020
(51%) |
200
(10%) |
280
(14%) |
220
(11%) |
60
(
3%) |
|
220
(11%) |
| 2006
|
1500
(49%) |
400
(14%) |
250
( 8%) |
300
(10%) |
300
(10%) |
250
( 8%) |
100
( 3%) |
| year |
word
of mouth |
leaflet |
walking
by |
Press
&
radio |
web |
other |
Neighbourhood
Housing |
| 2007 |
1080
(57%) |
460
(24%) |
19
( 1%) |
38
( 2%) |
110
( 6%) |
170
( 9%) |
19
( 1%) |
There
were
very few passers-by. The 'other' category is mainly through local
groups invited by Neighbourhood Housing and should perhaps partly be
included with them. We distributed almost 5000 leaflets this year
(2000 in 2006). The Leicester Mercury published 2 previews and a
report on the event, there was an interview with the Leicester Pagan
Alliance which mentioned us, and we placed two ads in the Mercury
(twice last year's).
Living
in Highfields
43
respondents said they lived in Highfields, some 17% of the total,
corresponding to 320 visitors.
